I met Kendra Dykman in a period of absolute desperation. I had a severe neck spasm from hours spent hunched over a computer keyboard and a simple Google search directed me to her practice.
Not only does she give one hell of a sports massage (a service I have come to rely on at regular intervals), she is a qualified biokineticst, calisthenics practitioner, yoga instructor and business owner.
I chat to Kendra about how she started off her business as a sideline gig, eventually quitting her day job to build her practice.
Enjoy the podcast!
Quote: “The idea was “let me try and build up a client base on the side…” but I was never finding enough time for my own client base… I had (sic) to make that decision that this is my finishing point and I need to focus entirely on my own business.”
Quote: “It wasn’t as easy or smooth or comfortable as I had hoped.”
Quote: “Making that jump made it easier to actually build and grow my business.”
Quote: “The three years of frustration showed me how a practice should be managed for me and it’s been a lot of putting systems in place that suit me… I’m a lot more streamlined and can focus on what I’m good at.”
Quote: (On billing automation) “It keeps me detached and focused on my job rather than being the debt collector.”
Quote: “I like to be holistic and I like to equip my patient with a homework program that they can use and be able to take care of themselves moving forward so they don’t have to rely on me the whole time; which is a limitation in my opportunity to make money but it’s in the better interest of the client.”
Quote: (On Google My Business) “The more effort and energy we put into doing all that background stuff, the more people would find us in other ways. It gave us a little bit more credibility when people found us online.”
Quote: “I don’t feel like lack of equipment should be a valid excuse.”
Quote: “I think people should look forward to Mondays. If you can look forward to Mondays I think that’s a good sign of success.”
Quote: “Don’t get complacent and be consistent in putting yourself out there and maintaining your network.”