#9: George Newman & the Business of Beer

It’s golden. It’s delicious. And it’s quite a mission to make it!

Anyone who might have seen my Instagram page will know instantly how much I love a good beer. I took up home-brewing several years ago and have never looked back.

I sat down with George Newman of NFP to discuss the challenges of keeping SA’s craft brewers fully stocked with ingredients, the point of non-alcoholic beer and how COVID-19 has potentially changed the landscape for craft beer and the way people consume alcohol in South Africa.

Enjoy!

Show Notes

Quote: “One thing that this whole situation has highlighted… is the need for an eCommerce platform for NFP… The difficulty we’ve had is defining the product range… and the continuity of supply of those products. We could simplify the product range but then we’re not doing anything to differentiate ourselves.”

Quote: “We’ve always traded on the fact that we have a physical store… and it’s been very popular and very well used by our customers… But we’ve always suspected that this will change… We embrace technology and we’re not averse to using it… but there is a long tradition of being accessible in the flesh… because that is what differentiates us.”

Quote: “I think the dynamic [of alcohol consumption] is going to change.”

Quote: One of the other things I’m quietly optimistic about is that people are realising you can make stuff at home. And I’m not just talking about alcohol, but cheese and bread.”

Quote: [There’s] this weird misconception that alcohol has to be made differently for the different sexes, which doesn’t make sense.

Quote: “Find something that you enjoy. Something that you identify with and chase after it and grab it with both hands”

Beer brewing basics (specifically for beginners): 36:20

Frontier Brewing Company – curated mixed boxes from various, low-volume micro-breweries. View their online store.

American Homebrewers Association

Sandor Ellix Katz (author)

The Fermentation Association

Fermentista (George’s personal fermentation project Facebook page)

NFP – the Home Brew Shop

National Food Products (NFP – the Home Brew Shop) was established in 1952. It owes its longevity to always being purchased by customers who want to continue the tradition of home brews. The store sells a range of beer, wine, white spirits, cheese and fermented food making products.

You can get in touch with them through their Facebook page.

My intro / outro music was created by Joseph McDade

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