For some reason, the word Creative always conjures an image of a paint-splattered artist, a guitar-wielding musician, or a tan-deprived writer. In some ways, this is completely understandable, as these professions all require a certain amount of ability to make something out of nothing.
The problem is that the label of Creative is exclusionary. It has separated a small section of the world’s population from everyone else, creating this idea that only some have been gifted with the seemingly magical powers creativity. But this is a myth, because everyone has got the ability to tap into their hidden powers of creativity, regardless of their profession.
The secret to creativity doesn’t necessarily lie in the ability to come up with completely unique ideas, or being able to disappear into your study or workshop and create a world-acclaimed piece of art or tech. Creative lawyers, doctors, and engineers have given us a modern(ish) legal system, organ transplants and stem-cell therapy, and cars that no longer look and perform like the Model-T.
Realising there is a better way to perform a task. Remembering something you read about an unrelated field and adapting it to the industry you’re in. Putting yourself in the shoes of someone facing a problem. Or even just doing something to “see what happens”. These are the keys to unlocking the powers of creativity you already possess; keys that many of us do not use enough.
Fear of failure is one of the biggest reasons most of us do not attempt creating anything. But creativity is a process that involves a significant amount of failures along the way – very few breakthroughs are made on the first iteration of anything. As long as you are failing forward, you’re moving in the right direction.
So, stop viewing writers, designers, artists, and musicians as some sort of elite club. We are all Creatives in our own way.