Storytelling basics

Storytelling is one of the best ways to get your audience to buy into your brand messaging. Unfortunately, it’s also one of the most misunderstood terms in marketing today.

I recently delivered a short presentation on brand storytelling basics to a group of small business owners, going through the basic structure of a story and 3 essentials to remember when weaving a tale specifically for your marketing messages.

And yeah, I use Britney Spears to demonstrate how a story should be told (say what you like, she’s flippen good at it).

Check out the 15-minute video here (no subtitles – sorry!).

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