Storytelling is one of the best ways to get your audience to buy into your brand messaging. Unfortunately, it’s also one of the most misunderstood terms in marketing today.
I recently delivered a short presentation on brand storytelling basics to a group of small business owners, going through the basic structure of a story and 3 essentials to remember when weaving a tale specifically for your marketing messages.
And yeah, I use Britney Spears to demonstrate how a story should be told (say what you like, she’s flippen good at it).
Check out the 15-minute video here (no subtitles – sorry!).