#29: Andrew Ryder & the Business of Ethical Content

Most small business owners are good people who flock to the online business world to sell their knowledge and help people solve problems. Unfortunately, however, they get caught up in make money online schemes that promote spammy, dishonest marketing and tactical advice. Then, after a few years of struggling and hustling without success, they give up; their dreams crushed and used to fuel larger marketing engines for established businesses. The few who don’t fail seem to learn that success is achieved through gimmicks, tricks, and lies. This creates a vicious cycle.

Andrew Ryder believes that for every clickbait YouTube ad and dishonest Instagram account, there needs to be a counterpoint. Proof that honesty and integrity are advantageous. Aspiring entrepreneurs need to see a demonstration that honesty wins. That, despite being entirely absent from current trends, ethical marketing and leadership not only enhance the customer experience, but also improve your ability to profit from your business.

Enjoy!

Show notes

Resource: Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger (Charles T. Munger)

Resource: Advanced Copywriting & Info Marketing (Ken McCarthy)

About Andrew Ryder

Andrew Ryder is a consultant to tech giants, government entities, and Fortune 500 companies.

In his free time, he writes about leadership, business ethics, and marketing for small business owners. His writing has been recognized by Entrepreneur Magazine for demonstrating leadership in business.

You can connect with Andrew (and download a bunch of his free resources) on his website.

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