Per hour rates tend to make an employer break out into a cold sweat, however in the long term it can work out cheaper to employ a freelancer than a full-time employee.
Freelancers work from their own space, so there are no overhead costs and no health, pension or other benefits for an employer to cover. They can be employed on a short- or long-term basis, based on ad-hoc jobs, projects or retainer work.
Either way, you are literally paying them only for the work they produce.
Creative and innovative
Freelancers love what they do.
As such, they invest their own time and money into keeping their knowledge up-to-date, developing new skills and finding creative new ways of doing things. They are able to offer a unique range of services, backed up by real-world experience.
Work-life balance is one of the biggest reasons freelancers shy away from the 9 to 5 mindset.
They are less confined to traditional office hours and this flexibility can be hugely advantageous to your business, as a freelancer is probably working at times that a full-time employee is not (and won’t be complaining about it)!
An outsider’s perspective
Sometimes the same way of thinking and doing things bogs down your ability to stand out from your competitors.
Freelancers tend to work with a diverse array of clients across various industries, which means they are continuously forced to come up with new and innovative ideas. Getting an outsider’s perspective can help resuscitate your business by approaching problems from a fresh angle.
Pressure to perform
Freelancing does not guarantee a steady income which makes freelancers less complacent than full-time employees.
A good reputation is good for business, so they are more likely to deliver high quality work and less likely to miss deadlines as their income depends solely on their ability to keep their clients happy.