Strategic content writer for engineering and technology brands.
I prevent technical complexity from being oversimplified in your marketing.
Complicated doesn’t have to mean confusing
You build things most people don’t know how to explain. But your experts don’t have time to write, and your audience doesn’t have time to guess.
That’s where I come in. I work with B2B companies in energy, manufacturing, automation, and deep tech to turn layered thinking into sharp, structured marketing content. The kind that helps your customers understand what you do and your partners trust how you do it.
I’m Megan D’Arcy
Part writer, part interviewer, part human interface between experts and usable content.
My old boss called me Megan Machine. Someone once asked if I was AI. (I’m not. But I do process information pretty quickly.)
I work with companies that build complicated things. Energy systems. Automated solutions. Industrial materials. AI platforms… Stuff that’s hard to explain but too important not to.
I help you get it down clearly, without dumbing it down. I ask the right questions, extract the good stuff, and write like someone who respects your audience’s time. And yours.
“As a writer myself, I’ve got some insight into what constitutes a consummate copywriting professional, both in terms of ability and work ethic. Suffice it to say, Megan excels across both metrics! Not simply talented with a turn of phrase, Megan delves deep with research into the topic and industry at hand, to create insightful,Continue reading “Matt Edwards”
“I can’t recommend Megan D’Arcy enough. One of our power copywriters working on internal projects – she always over-delivers, and writes some pretty great copy in the process.” Want to verify this recommendation? Contact Josh on LinkedIn.
“I had the pleasure of collaborating closely with Megan on a case study. Her copywriting skills not only met but exceeded our expectations, effectively resonating with our target audience. Megan’s dedication to the project was evident throughout the process. Based on the success of our collaboration, I am excited about our future projects.” Want toContinue reading “Michaela Leon”
AI policy
Yes, I use AI, but…
AI is a tool, not a writer. I use it to streamline and speed things up, but not to replace research, expertise, or SME insights. Your content still gets the full human treatment.
I do not load client information into free AI tools (because privacy matters), and I don’t let AI generate entire pieces unsupervised. It might help with structuring or summarising, but the final content is always fact-checked, refined, and client-ready — no robotic nonsense.
Megamalist 