“It takes 7 seconds to form an impression face-to-face. On video, it takes 3.”
I made myself the avatar for Hayley Joy.
Most small business owners are good people who flock to the online business world to sell their knowledge and help people solve problems. Unfortunately, however, they get caught up in make money online schemes that promote spammy, dishonest marketing and tactical advice. Then, after a few years of struggling and hustling without success, they giveContinue reading “#29: Andrew Ryder & the Business of Ethical Content”
“You’ve got to be your own leader – like freelancers are.”
“The thoughts we think create our reality.”
3 ground rules for brand storytelling
Basics | Consistency | Mentoring
A hungry copywriter’s secret to outclassing your competitors’ content
Demonstrating authority | Building authentic brands
The #1 Golden Rule of writing for the digital space
Create engaging online articles with user-friendly layouts
Privacy | Data breaches | Consent
Self-care | Giving and receiving advice
>>>Download my free customer persona guide<<<
“Likes” don’t pay the bills
Writing | Creative processes
Yes it is. And this is why.
Passion | Creating value | Passive income
Entrepreneurship | Sales | Networking
The pros and cons of two popular forms of marketing content
Be part of the content revolution
Retail business | Vinyl collections
Standardised quality | Selling a complicated product
How to write about yourself, your brand, and your business without sounding like a weirdo
What’s the difference? (And which one do you need?)
Values | Resilience | Saying no
Developing Skill | Playing with Food | Comfort Zones
Who said money doesn’t grow on trees?
Yes. Seriously. You are.
Rather leave your writing to a professional Word Nerd
Start-up tips | Up-skilling | Preserving our Humanity
Differentiating yourself | Surviving & thriving | Emergency funds
Resources | Customers | Finding “True North”
Marketing material not working? It’s not your copywriter… Or, maybe it is?
Goal-setting | Leadership | Performance Optimisation
From brief to sign-off, there are 5 steps to follow for a successful copywriting project.
Knife-making | Anti-poaching | Epilepsy | Instagram influencer
In the world of the “business speed date”, use a blog to romance your audience
Networking | Scaling | Niching
The challenges of Craft Beer ingredient supply | Non-alcoholic beer | Loving what you do
The onus is on the creator to produce quality content
Some basic pointers on content marketing for small business
Entrepreneurship | Self-defence | Ikigai
COVID-19 | Optimism | Self-discipline
A to-do list to fill your time with productivity and positivity.
Who are we actually writing for? Some thoughts on online content designed for SEO.
Thinking of starting a business? Already started but find yourself stuck? Read this book!
Want to write better copy and content? Here’s my #1 tip!
Why employ when you can outsource?
Change things up in 2020. Switch from making resolutions to effecting real change with the techniques outlined in Sw!tch!
The business of Biokenetics | Calisthenics
You may not end up working just 4 hours a week, but this book will change the way you view your work/life balance.
Business Start-up | Martial Arts | Philosophy
Business Start-up | Martial Arts | Philosophy
You don’t need to be a millionaire to start a business. Here are three cost saving tips to expand your knowledge and get things off the ground.
The business of IT | “Cloud” | “I.O.T”, focusing on Automated Homes
Sustainable travel | Conservation | Diving and photography safaris
5 things I’ve learned opening my own business
Farewell, day job!
You’ll get more of the same unless you try something else
Why some decisions are harder than they seem?
Because you asked for it
Some sour thoughts on the convenience of lemon juice
Neil Armstrong seemed to manage just fine…
I’m not the world’s worst photographer. I’m not exactly a professional either. My camera is usually on “auto” and it’s rarely that I fiddle with settings. Start talking about aperture or shutter speed and my eyes literally glaze over. I do enjoy snapping pictures though, so a few years ago, in an effort to tryContinue reading “Settle, Petal – nothing’s perfect”
“I want to play hockey,” I announced to my mother at age 11. My enthusiasm to partake was not backed up by any kind of natural ability for the sport. Any sport, for that matter. Several years and a lot of practice sessions later I had elevated my status to “not picked last”. I wasContinue reading “Happily average”
Want to get flippin’ cool ideas & stuff straight to your inbox?
By subscribing, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. You can use the unsubscribe link in those emails to opt out at any time.