Stuff to Read
#31: Ailsa Craig & the Business of Video Marketing
“It takes 7 seconds to form an impression face-to-face. On video, it takes 3.”
#30: Hayley Joy & the Business of Plus-Sized Fashion
I made myself the avatar for Hayley Joy.
#29: Andrew Ryder & the Business of Ethical Content
Most small business owners are good people who flock to the online business world to sell their knowledge and help people solve problems. Unfortunately, however, they get caught up in make money online schemes that promote spammy, dishonest marketing and tactical advice. Then, after a few years of struggling and hustling without success, they give…
#28: Tiffany Markman & the Business of Developing a Freelance Mindset
“You’ve got to be your own leader – like freelancers are.”
#27: Tania Costantini Zimmermann & the Business of Joy
“The thoughts we think create our reality.”
The creative guide to creative content
A hungry copywriter’s secret to outclassing your competitors’ content
#25: Megan D’Arcy & the Business of Creative Content
Demonstrating authority | Building authentic brands
#24: Caryn Myers & the Business of the Protection of Personal Information Act (PoPIA)
Privacy | Data breaches | Consent
#23: Mario Sequeira & the Business of Bouncing Back
Self-care | Giving and receiving advice
#21: Kristine Tudhope & the Business of Productivity
Passion | Creating value | Passive income
Should You Blog or Rather Send Email Newsletters?
The pros and cons of two popular forms of marketing content
#18: Philip & Taryn Jones & the Business of International Compliance
Standardised quality | Selling a complicated product
Business Writing vs. Pronouns
How to write about yourself, your brand, and your business without sounding like a weirdo
#16: Nicolas van der Walt & the Business of Sugar Art
Developing Skill | Playing with Food | Comfort Zones
#15: Jackie Scott-Thomas & the Business of Tech Training
Start-up tips | Up-skilling | Preserving our Humanity
#14: Tiffany Markman & the Business of Freelancing
Differentiating yourself | Surviving & thriving | Emergency funds
#13: Renate Jute & the Business of Optimisation
Resources | Customers | Finding “True North”
Don’t Shoot Me I’m Only the Copywriter
Marketing material not working? It’s not your copywriter… Or, maybe it is?
#12: Innocente Burger & the Business of Performance
Goal-setting | Leadership | Performance Optimisation
The Copywriting Process
From brief to sign-off, there are 5 steps to follow for a successful copywriting project.
#11: Trenton Stander & the Business of Knife Making
Knife-making | Anti-poaching | Epilepsy | Instagram influencer
Business Blogging Basics
In the world of the “business speed date”, use a blog to romance your audience
#9: George Newman & the Business of Beer
The challenges of Craft Beer ingredient supply | Non-alcoholic beer | Loving what you do
#8: Megan D’Arcy on Content Marketing Basics for Small Business
Some basic pointers on content marketing for small business
How to Look Forward to Lockdown
A to-do list to fill your time with productivity and positivity.
Online Content: SEO vs Humans
Who are we actually writing for? Some thoughts on online content designed for SEO.
Recommended Read: 90 Rules for Entrepreneurs
Thinking of starting a business? Already started but find yourself stuck? Read this book!
A Copywriter’s Guide to Copywriting
Want to write better copy and content? Here’s my #1 tip!
Recommended Read: Sw!tch
Change things up in 2020. Switch from making resolutions to effecting real change with the techniques outlined in Sw!tch!
Recommended Read: The 4-Hour Work Week
You may not end up working just 4 hours a week, but this book will change the way you view your work/life balance.
#4: Mario Sequeira & the Business of Karate (part 2)
Business Start-up | Martial Arts | Philosophy
#3: Mario Sequeira & the Business of Karate (part 1)
Business Start-up | Martial Arts | Philosophy
Business Start-up on a Shoestring
You don’t need to be a millionaire to start a business. Here are three cost saving tips to expand your knowledge and get things off the ground.
#2: Louan Visser & the Business of IT
The business of IT | “Cloud” | “I.O.T”, focusing on Automated Homes
#1: Chantelle Browne & the Business of Sustainable Travel
Sustainable travel | Conservation | Diving and photography safaris
Thinking of starting your own business? Read this!
5 things I’ve learned opening my own business
Settle, Petal – nothing’s perfect
I’m not the world’s worst photographer. I’m not exactly a professional either. My camera is usually on “auto” and it’s rarely that I fiddle with settings. Start talking about aperture or shutter speed and my eyes literally glaze over. I do enjoy snapping pictures though, so a few years ago, in an effort to try…
Happily average
“I want to play hockey,” I announced to my mother at age 11. My enthusiasm to partake was not backed up by any kind of natural ability for the sport. Any sport, for that matter. Several years and a lot of practice sessions later I had elevated my status to “not picked last”. I was…
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